Digital Marketing Mastery: From Fundamentals to Advanced Strategies

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About Course

In today’s digital age, marketing has gone far beyond billboards and brochures—the internet is the new marketplace, and digital marketing is the tool to dominate it.

This course, Digital Marketing Mastery, is your complete guide to understanding and applying powerful digital strategies that drive real-world results. Whether you’re a beginner exploring the field or a business owner aiming to expand your reach, this course will empower you with the tools, tactics, and knowledge to thrive online.

From building your brand’s online presence to running targeted ads and analyzing campaign performance, you’ll gain hands-on experience with real tools used by professionals across the world.

By the end of this course, you’ll be confident in developing, launching, and optimizing digital marketing campaigns across platforms like Google, Facebook, Instagram, LinkedIn, and more.

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What Will You Learn?

  • The principles of digital marketing and how it compares with traditional methods.
  • How to build a powerful brand presence online that speaks directly to your ideal audience.
  • SEO strategies that help websites rank higher on Google.
  • How to create engaging content that performs well on social platforms like Instagram, Facebook, LinkedIn, and X (Twitter).
  • The secrets to launching high-converting paid ad campaigns on Google and Meta.
  • How to grow and manage email lists with automation tools to convert leads into loyal customers.
  • The essentials of e-commerce and affiliate marketing models that generate passive income.
  • How to measure and optimize performance using tools like Google Analytics, Meta Pixel, and UTM tracking.
  • Future-ready skills like AI-powered marketing, automation, and chatbot strategies.

Course Content

MODULE 1: Introduction to Digital Marketing

  • What is Digital Marketing?
  • Traditional vs. Digital Marketing
  • The Digital Marketing Funnel
  • Roles of a Digital Marketer
  • Overview of Key Digital Channels

MODULE 2: Branding & Online Presence

Setting Up Google Business Profile

MODULE 4: Social Media Marketing

MODULE 5: Paid Advertising (PPC)

MODULE 6: Email Marketing

MODULE 7: E-Commerce & Affiliate Marketing

MODULE 7: E-Commerce & Affiliate Marketing

MODULE 8: Analytics & Performance Tracking

MODULE 9: Advanced Digital Strategies

MODULE 10: Final Project

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